This is a series of digital and print collateral supporting the 2023 launch of Life Fitness On Demand+, a technology that gives touch screen console Life Fitness equipment access to over 500 on-demand fitness experiences, interactive terrains, custom branding capabilities, and tools to create customized video content.

I leaned on using black to contrast a myriad of bright colors to harken to the theme of creativity and range customization options provided by LFOD+.

The “Run the World” ad represents the immersive experience provided by Interactive Terrains on the new SE4 console. This experience allows exercisers to run or ride through stunning scenery with adjusting incline and resistance as they move through the terrain.

Shown here are some promotional ads/posters that were used in various media, including: in-facility display, trade shows, print and digital/social media. Also shown are some web banners, sales collateral and a user guide. Props to Life Fitness Senior Copywriter Chris Olson for copy, and Creative Director Dan Murphy for additional copy.