A series of design collateral I completed while working at the American Board of Medical Specialties. The work includes logo, brochures, program guides. When I came on board, there wasn't really an established look and feel for their brand, so I created one. Everything is very clean, geometric and smart, like medical professionals should be.
This is a series of collateral I designed for Intercultural Montessori School. The goal was to create a cohesive suite of materials for the school itself and a separate identity for its fundraising campaign, Foundations for the Future.
This is a series of posters and infographics I designed while working at the American Board of Medical Specialties. They range in format from something that was hand drawn on a 40"x60" board to energetically display a year's worth of achievements at our staff holiday party to extremely technical data charts displayed at international medical conferences.
A series of posters designed to advertise a series of jazz artists appearing at a venue. The posters were designed to convey the jazz style they represent. Smoothness is represented by records, circular shapes and an elegant font, while the funky element is represented by sharp edges, vibrant colors and an energetic typeface. To convey the class and elegance associated with jazz, black is used which adds contrast and harkens to the dimly lit clubs often featuring this musical style.
A series of logos I designed for the American Board of Medical Specialties used to represent their national and international programs and products.
The Certlink Mobile App is the mobile version of the online tool used by doctors to take their board certification exams. Working from wire frames, I designed this application interface to be as clean as possible and employ optimal user experience design by eliminating unnecessary steps and information. A lot of the visual and functional design decisions I made in the app interface were then implemented into the web version of the testing platform.
A series of brand compliant projects I designed as graphic designer/marketing director at the North Suburban YMCA. The projects are just a small sampling of the work I've done there and include a brochure/program guide, art class program guide, invitation, and direct mail postcard.
This project is an advertisement designed for a sale on painting supplies for a national chain of art supply stores. The poster is designed to feel as if elements of it were created with a brush on canvas and display the hip, artistic, creative feeling of the Blick art supply brand.
A logo and website for a brewing supply store that was designed to feel stamp like, paying homage to hand crafted things and a time when beer was shipped in wooden crates and barrels that could've had a similar marking. The four pointed star represents the four ingredients traditionally used in beer according to the German purity law-water, barley, hops and yeast.
This beer bottle's lettering was hand designed reflecting the craftsmanship of brewing the beer itself. The letters convey a twisted, funky and fun feel that mirror the brewer's persona. Also the cartoon dog's face is crooked and sports a disproportionate tooth, the letters continue this theme by being very organic and a bit random.
This package was designed to have a bold, striking look and show elements of the label's design regardless of how it may be placed on the shelf. I hand drew the zombie panoramic label and inked it in Illustrator. I wanted the label to have an intense gritty feel reflecting the beer's personality. Lastly, the bottle was waxed, which increases shelf life, but adds a blood dripping effect, which goes with the bottle's horror theme.
This is a branding/logo project for a Michigan winery. The monochromatic color scheme was chosen to convey class and elegance. Continuing the theme of sophistication and elegance, a strong sans serif font is used in conjunction with an elegant script font. The theme of the brand is continued with the promotional posters.
Various Illustrations in a range of styles. All started as pencil sketches and where then treated in different styles when scanned in and made digital.
This is an advertisement for Norelco's triple-headed razor. The typeface was chosen for its cutting edge, futuristic look. This, coupled with a grated background representing the razor's head and a technical drawing of the razor's triple cutting surface, convey the advanced technology employed in the design of this razor. Blue is used to convey a cool, soothing shave experience.